dogrush
Welcome to dogrush.com
about Alejandro Rodriguez
My expertise lies at the intersection of the tangible and the technological, where I’ve navigated a series of innovative initiatives. These include the creation of an Unreal Engine plug-in and the design of the VDome in 2008—a mixed reality device with a retro touch.
In collaboration with visionaries like Maurice Benayoun, I’ve explored the nuances of neurodesign, worked with entities such as Fuerza Bruta and Martin Borini (AilaviuVJ), and contributed to Professor Jeffrey Shaw’s significant project, The Atlas of Maritime Buddhism. My journey has also involved orchestrating large-scale festivals and stage designs, bringing to life cultural moments across Argentina.
I am currently active in the academic scene in Hong Kong, engaging in research and contributing to the growing dialogue on immersive technologies. At the same time, I am developing my artistic phase through exhibitions and art pieces, pushing the boundaries of creativity and technology.
My path is shaped by a commitment to technological systems, immersive experiences, and thoughtful design. For those drawn to the space where reality meets innovation, I have consistently explored this boundary, leaving a meaningful mark through collaborative ventures and technological achievements.
This journey has been as enlightening as it has been profound.
Video mapping
Starting in 2008 with a calibration tool, we debuted at Fundación Telefónica. By 2012, we achieved a milestone with a 120-meter-wide, five-story-high mapping at Centro Cultural Leparc, showcasing our technical expertise.In 2013, we delivered a grand display at the Vendimia Festival.
Since then, my work in video mapping has grown, focusing on logistical design, optical precision, and execution. Each project reflects my commitment to pushing the boundaries of visual storytelling in this evolving medium.
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AR - Stereoscopic immersions
and collaborative Virtual spaces
Throughout my journey, I’ve explored real-time technologies, from virtual production environments to stereoscopic 360-degree panoramas for multi-user VR experiences. A key focus has been augmented mixed reality, advancing interoperability for shared immersive environments. It's not just about technology—it's about merging the virtual and real to create innovative, interactive setups. This ongoing exploration fuels my passion for pushing the boundaries of immersive experiences.
Stage and show design
From national festivals to the creative world of Fuerza Bruta, I’ve crafted technological experiences that cross borders. My expertise in video mapping has made an impact internationally, and I’ve brought innovation to the iconic Vendimia Festival. I focus on integrating technology into events, creating lasting, memorable moments.
Physical objects
In the physical realm, a standout project is the limited edition tarot deck co-created with my wife, Kiuxi. Using artificial intelligence, we brought these mystical cards to life in a run of just 100 decks. My creative journey also spans architectural objects, 3D prints, and stage designs, each reflecting a dedication to transforming ideas into tangible, immersive experiences.
Devices
My portfolio of tangible innovations includes the V-Dome, a patented mixed-reality device that merges creativity and technology. I’ve also designed an X-ray VR system for car exploration and developed interactive installations in Buenos Aires to explore real-time telecommunication infrastructure. These projects reflect my dedication to innovative design across a range of fields.
Software design
Since 2010, I’ve been developing 'Cienfuegos,' a VJ tool that leverages video game engines for real-time video generation. Its upcoming release on the Epic Games marketplace marks a key milestone. Beyond 'Cienfuegos,' I’ve led standalone projects, including a planetarium tool used in various locations, as well as educational tools like a virtual winery and a solar system simulator.
VR and real time visualizations
In 2004, my architectural thesis embraced cutting-edge technology, using VR headsets and stereoscopic projections. With the invaluable help of my friend Jorge Manzitti, we programmed a real-time application with Truevision3D, an engine built on Visual Basic. Since then, I’ve grown into an expert in VR and video game engines, progressing from Truevision3D and Quest3D to my current tool of choice, Unreal Engine.
3D content and video
With a strong foundation in 3D content, video generation, and immersive high-quality renderings, our expertise spans a range of mediums. From producing video clips and TV ads to creating special effects for films, documentaries, and realistic simulations, our commitment to delivering exceptional visual experiences is at the core of everything we do.
